Founder-Led · CIPC Registered

UX evaluation,
made evidence-based.

TriFocus UX is the audit intelligence platform built for E-Commerce and SaaS teams who need defensible, repeatable UX scoring — not gut feelings.

No credit card · Free for first audit

Founded by Adele Vermaak · CIPC 2014/122780/07

Built By

Adele Vermaak

Founder & Lead UX Strategist

International Diploma in UX Design (UX Design Institute)
Master Certification in UX (UX Design Institute)
UX Design (National University of Singapore)
Visual Design (UX Design Institute)
UX Design (University of Cape Town)
Graphic Design (University of Cape Town)
Instructional Design (University of the Witwatersrand)

01 / Why

The Problem We Solve

Why AXIOM exists

02 / Why

Who We Build For

Teams that defend UX decisions

03 / Why

What Makes AXIOM Different

Defensible by design

Section 03 / What makes us different

What an AXIOM score looks like

AXIOM Score

Evidence-based scoring

Every score is backed by verifiable HTML evidence. No black-box algorithms — you can see exactly why each criterion passed or failed.

683 research-backed guidelines

Drawn from Baymard Institute, Nielsen Norman Group, WCAG, and 9 major design systems. Continuously updated as standards evolve.

Region-aware compliance

Audit results adapt to your region's accessibility laws, mobile usage patterns, and local UX standards across 16 regional profiles.

Defensible methodology

Structured output designed for professional reporting. Every finding includes evidence, severity, and a recommended fix — ready for stakeholder review.

Section 07 / How AXIOM works

Six pillars of a defensible UX audit

Deterministic scanning

Every audit runs the same 683-guideline ruleset against your URL. No randomness. No AI guesswork. The same site audited twice produces the same findings.

Nine weighted dimensions

Accessibility, Usability, Visual Design, Performance, Mobile, Content, Navigation, Trust, and Regulatory Resilience — each scored 0–100 with per-finding evidence.

Actionable fix path

Every finding is severity-tagged, effort-estimated, and linked to the specific guideline it violates. Export directly to Jira or Linear. No translation required.

Longitudinal tracking

Re-audit on demand and see delta scores across every dimension. Every improvement is quantified. Every regression is caught before users find it.

Industry calibration

Scores are benchmarked against 16 industry profiles and 16 regional calibrations. A score of 72 means something different for an E-Commerce site than a government portal.

Continuous monitoring

Set automated re-scans on any URL. The moment a UX score drops below your threshold, an alert fires and a fresh audit is waiting — before your users notice.

Section 08 / The company behind the platform

A real, incorporated South African entity.

Legal entity & registration

TriFocus UX is a product of OnPoint Software Development (Pty) Ltd, a South African company incorporated in 2014. We are a real, incorporated, legally accountable South African entity — not an anonymous online service.

CIPC Registration · 2014/122780/07

How we operate

All subscriptions processed via PayFast — South Africa's leading payment gateway
User data governed by the Protection of Personal Information Act (POPIA) 4 of 2013
Platform covered by a published Privacy Policy, Terms of Use, Cookie Policy, Data Processing Agreement, and AI Output Disclaimer
SOC2-ready infrastructure. GDPR-aligned data handling for international users
Payments billed in ZAR. No hidden currency conversion fees

UX evaluation,made evidence-based.