About the Founder of TriFocus UX
Adele — Founder & Lead UX Strategist
- International Diploma in UX Design (UX Design Institute)
- Master Certification in UX (UX Design Institute)
- UX Design (National University of Singapore)
- Visual Design (UX Design Institute)
- UX Design (University of Cape Town)
- Graphic Design (University of Cape Town)
- Instructional Design (University of the Witwatersrand)
UX evaluation, made evidence-based.
TriFocus UX is the audit intelligence platform built for E-Commerce and SaaS teams who need defensible, repeatable UX scoring — not gut feelings.
Subjective UX feedback that stakeholders can dismiss, ignore, or debate indefinitely. TriFocus UX replaces opinions with a 0–100 score built from deterministic, reproducible scanner output.
In-house product teams, UX agencies, and consultants who need to defend their recommendations — to clients, to leadership, and to engineering backlogs.
Nine scored dimensions. Zero hallucinated findings. Every output is traceable to a specific scanner result, guideline, and severity classification — not an AI opinion.
Bring rigour to user experience.
UX decisions shouldn't be based on opinions in a Slack thread. TriFocus UX combines deterministic scoring with AI-powered analysis to give product teams, agencies, and consultants a defensible methodology they can rely on — audit after audit, stakeholder after stakeholder.
What's inside an AXIOM audit
TriFocus UX analyses websites across nine evidence-based dimensions — Accessibility, Usability, Navigation, Performance, Content, Trust & Security, Mobile, Conversion Readiness, and Regulatory & Resilience. Each audit combines:
- Deterministic HTML analysis — automated evidence extraction from live page code
- AI-powered insights — deep analysis of UX copy, visual design, and conversion strategy
- Competitor benchmarking — side-by-side comparisons with industry peers
- Professional reporting — branded PDF exports with prioritised fix recommendations
- Progress tracking — timeline views, regression detection, and score trending over time
- 90-Day Improvement Roadmap — deterministic before/after code snippets and effort estimates
Standards we measure against
Built for teams that take UX seriously
- E-Commerce businesses looking to improve conversion through better UX
- SaaS product teams building user-centred products at scale
- UX consultants and agencies delivering repeatable audit methodologies to clients
- Development teams integrating UX quality checks into their workflow
- Compliance & risk teams needing defensible accessibility and POPIA evidence
Ready to see your UX score?
Run a free AXIOM audit on any URL — no credit card, no obligation. See the methodology in action.
Get started free